Nike Foamposite “Paranorman.”
Originally released in 1997, the Foamposite was inspired by the seamless design of a specially molded sunglasses case and how it enveloped and perfectly protected the product inside.
The team questioned, “wouldn’t this be cool for a shoe?”
With a unanimous decision, it would, Nike’s Design, Development and Engineering teams joined heads to make a shoe that stemmed from the initial idea, yet performed as a Basketball shoe should.
Three years later, after honing and perfecting their shoe, Anfernee “Penny” Hardaway debuted the shoes while playing for Orlando Magic. In 1997, watching on a box TV, these looked like they came from the future.
Later, came some fantastic colorways and collaborations, one of which I adore.
Eric Avar’s (leading Design) initially asked “how do we step outside the norm in how we design and manufacture shoes?” Having successfully proven Foamposites were well and truly out of this world, their partnership with Paranorman complimented the task of being outside the norm.
Like all good animations, Paranorman has underlying lessons woven into its story, encouraging kids to celebrate and embrace their differences.
Norman embodies "being outside the norm" more than anyone. Ostracized in every facet of his life for uttering the most terrifying line from Sixth Sense”s Cole, “I see dead people,” he was labelled a F-R-E-A-K, freak. He was so used to it that he had a cloth and cleaner in his locker to scrub off daily slurs from Alvin, the school bully.
At home, school and every facet of his life, Norman was excluded, yet he embraced it, rather than becoming just like them.
Who is more outside the norm than Norman?
Originally released in 1997, the Foamposite was inspired by the seamless design of a specially molded sunglasses case and how it enveloped and perfectly protected the product inside.
The team questioned, “wouldn’t this be cool for a shoe?”
With a unanimous decision, it would, Nike’s Design, Development and Engineering teams joined heads to make a shoe that stemmed from the initial idea, yet performed as a Basketball shoe should.
Three years later, after honing and perfecting their shoe, Anfernee “Penny” Hardaway debuted the shoes while playing for Orlando Magic. In 1997, watching on a box TV, these looked like they came from the future.
Later, came some fantastic colorways and collaborations, one of which I adore.
Eric Avar’s (leading Design) initially asked “how do we step outside the norm in how we design and manufacture shoes?” Having successfully proven Foamposites were well and truly out of this world, their partnership with Paranorman complimented the task of being outside the norm.
Like all good animations, Paranorman has underlying lessons woven into its story, encouraging kids to celebrate and embrace their differences.
Norman embodies "being outside the norm" more than anyone. Ostracized in every facet of his life for uttering the most terrifying line from Sixth Sense”s Cole, “I see dead people,” he was labelled a F-R-E-A-K, freak. He was so used to it that he had a cloth and cleaner in his locker to scrub off daily slurs from Alvin, the school bully.
At home, school and every facet of his life, Norman was excluded, yet he embraced it, rather than becoming just like them.
Who is more outside the norm than Norman?
- Stampsolector
