Adidas x RUN DMC "Superstar"
The first sneaker stamp celebrates the Adidas Superstar.
The “Superstar” story comes from Rev Run of RUN DMC. Back in 1986, RUN DMC were performing at a packed out Madison Square Garden and at the time unsigned by a brand. Paying entertainers, artists and in even athletes as a driver for the business was still in its infancy compared to today. As we've all seen, they sported Adidas heavily and had their own way of wearing the Superstar, without laces of course.
RUN DMC knew their influence and invited Adidas executives to see them perform. Just as they went to perform "My Adidas," they told the crowd to hold their sneakers in the air and it was like a sea of Adidas sneakers bobbing up and down, showing just how much of an influence they had on consumers purchasing decisions. They of course got a deal.
For this stamp, I illustrated one of the crowd holding their pair inside the RUN DMC bars, loving every minute.
- Stampsolector